ENGLISH VERSION
Special interview with Cristina Faur, sole associate and administrator of the LVG WINE company, sole representative in Romania for Collefrisio wines, Italy
Thanks for being kind enough to answer enLIfe news’ questions as practically as possible, in the context of the Wine Industry gaining a considerable lead in the region. The promotion of brands with tradition from Italy, to increasingly sophisticated consumers in Romania and in the world, is a “must do” for the general public, for professionals in the Horeca field, for sommeliers, for distributors and for all those who appreciate wines of superior quality like Collefrisio products.
Cristina Faur, owner, sole partner from LVG and administrator: My husband Tito Galanti is co-administrator and together we deal with the internationalization of the Brand. In Italy we have a wine agency where we represent all the wineries in our LVG portfolio in the center of Italy.
- How did you start the collaboration with the Collefrisio winery and what led you to become the official importer of their wines in Romania?
Our collaboration with the Collefrisio winery began with a partnership based on mutual trust and the exceptional quality of their wines. We were drawn to their commitment to innovation and tradition, as well as their sustainable production methods. Their vast experience and outstanding results in terms of wine quality led us to become the official importer of these wines in Romania.
2. What are the main distinctive features of the wines offered by the Collefrisio winery and how do you think they differentiate themselves on the Romanian market?
Collefrisio wines are distinguished by a perfect balance between tradition and innovation. The use of aging barrels from various regions, such as Slovenia and France, and late harvests for the red wines contribute to the complexity and depth of the flavors. On the Romanian market, these wines are distinguished by their superior quality and by the diversity of varieties, both local and international.
3. What are the criteria you use in choosing the wines you decide to import and distribute in Romania?
In choosing the wines we import, we emphasize exceptional quality, authenticity and sustainability. We evaluate production methods, traceability and compliance with sanitation standards. We also consider consumer feedback and market trends to ensure we offer wines that meet the highest expectations.
4. How do you describe the collaborative relationship with potential partners in the Horeca field in Romania and what expectations do you have from them in a collaboration?
Our relationship with Horeca partners is based on open communication and cooperation. We expect them to share our commitment to quality and promote our wines with passion and professionalism. We want partners who value authenticity and actively contribute to educating consumers about quality wines.
5. What strategy do you have in mind to achieve capillary distribution throughout Romania and what are the key steps in implementing this strategy?
Our capillary distribution strategy includes developing a network of trusted partners in various regions of the country, optimizing logistics and investing in marketing and promotion. Key steps include identifying the right partners, implementing an efficient distribution system and organizing tasting events to increase awareness of our brands.
6.How do you see the evolution of the wine market in Romania in the current context and what are the trends or opportunities identified by you for the future?
Romania’s wine market is booming, with a growing interest in quality wines and authentic experiences. We observe a tendency to appreciate domestic wines, but also an openness to international wines. Future opportunities include educating consumers and increasing the accessibility of premium wines.
7.What are the requirements or quality standards you follow in selecting distribution partners from different regions in Romania?
In selecting distribution partners, we look for companies that share our values of quality, integrity and professionalism. We assess their logistical capacity, market reputation and commitment to promoting our wines. Our standards include adherence to sanitation and traceability, as well as excellent customer service.
8. How do you manage the process of promoting imported wines in Romania and how do you think this aspect influences their success on the market?
The promotion process includes marketing campaigns, participation in trade fairs and specialized events (eg RoWine and others), as well as the organization of tastings and trainings for Horeca staff. We believe that well-thought-out promotion is critical to market success, as educating consumers and creating a strong brand image is fundamental to attracting and retaining customers.
9. How would you characterize the level of knowledge and appreciation of Italian wines in Romania and how do you think it will develop in the future?
The level of knowledge and appreciation of Italian wines in Romania is increasing, as the statistics show, as consumers become more and more interested in quality and the diversity of offers, and here we intervene with products that break out of the usual patterns and do not disappoint at all nor the quality-price ratio for the dedicated target typology. We believe that through continued education and increased accessibility, the appreciation for Italian wines will continue to grow, consolidating in the local market.
On the part of LVG WINE as an investment is our presence on the ground at scheduled meetings, at least 1 week a month where we visit clients of our distributors and if necessary staff training which is actually an important point because it is direct contact with the end customer. We believe that after the pandemic, the Ho.Re.ca clientele goes out less, but scores more on the quality of the products.
10. What are the future plans of LVG WINE in terms of expanding the range of imported wines or collaborating with new wineries and producers in Italy?
Our future plans include expanding our wine portfolio by partnering with new wineries and producers who share our commitment to quality and innovation. We are selectors of artisanal wineries that have their own grapes, manual harvesting, increased attention to the selection of the grains already from the harvest, we are talking about small artisanal wine environments where no discount is made. More and more people are looking for us to introduce them to the Romanian market. We aim to bring new and interesting wines to the Romanian market, which meet the needs and preferences of consumers, and to strengthen existing relationships to offer a varied range of top products.
Some of the brands represented by LVG WINE in Romania below:
Some details about the Collefrisio Winery:
Our Winery or House of Wines among the hilly vineyards of Tenuta Madre:
Our winery is immersed in the hilly vineyards of Tenuta Madre, in Piane di Maggio in Frisa, a small town in the province of Chieti. Even the name, Piane di Maggio, is a promise of returning springs and generous fruit, grown with love and respect for the land.
The winery, built in 2005, is a structure of over 2000 square meters with low landscape impact, totally integrated into the soft landscape covered with olive groves and geometrically ordered rows and served by a renewable energy photovoltaic system.
Amedeo De Luca & Antonio Patricelli, Collefrisio ( https://www.collefrisio.it/)
Presentation of a special wine:
In & Out Montepulciano d’Abruzzo doc
Grapes / Montepulciano d’Abruzzo 100%.
Harvest / The last ten days of October
Average yield per hectare/35 hl.
Vinification / Long maceration on skins.
Refinement takes place in barrels for 24 months and subsequently for 10 months in bottle.
Tasting / Dark garnet red color with violet reflections.
On the nose, it warns of forest fruits, pomegranates, violets, black truffle, with spicy notes of pepper
Soft and velvety in the mouth, great elegance and persistence.
Grapes / 100% Montepulciano d’Abruzzo.
Grape harvest / The last ten days of October. Average production per hectare/ 35 hl.
Vinification/Long Maceration on the grapes Aging is done in barrique for 24 months and then in bottle for 10 months.
Tasting / Dark garnet-red color with purple hues.
The bouquet presents aromas of berries, pomegranate, violet, black truffle with notes of spices.
The taste is soft, velvety, with great elegance and very persistent.
Thank you very much for the interview, we couldn’t wait for you to invite us to a tasting of the above wines and to come back with more details and news for enLife news and the Wine & Life community!
Sio comuni! For more details on distribution, wine buying, events, tastings and press, please use the contacts below:
CRISTINA FAUR OWNER TEL 0040743016605 SI WHATAPP +393472790197 MAIL OFFICE.LVG@YAHOO.COM
ITALIAN VERSION
Grazie per essere stato così gentile da rispondere alle domande di enLIfe news nel modo più pratico possibile, nel contesto in cui l’industria del vino sta guadagnando un notevole vantaggio nella regione. La promozione dei marchi con tradizione italiana, presso consumatori sempre più sofisticati in Romania e nel mondo, è un “must do” per il grande pubblico, per i professionisti del settore Horeca, per i sommelier, per i distributori e per tutti coloro che apprezzano i vini di qualità superiore come i prodotti Collefrisio.
Cristina Faur, titolare, socio unico LVG e amministratore: Mio marito Tito Galanti è co-amministratore e insieme ci occupiamo dell’internazionalizzazione del Marchio. In Italia abbiamo un’agenzia vinicola dove rappresentiamo tutte le aziende vinicole del nostro portafoglio LVG nel centro Italia.
2. Quali sono le principali caratteristiche distintive dei vini offerti dalla cantina Collefrisio e come pensi che si differenziano sul mercato rumeno?
I vini Collefrisio si distinguono per un perfetto equilibrio tra tradizione e innovazione. L’uso di botti di invecchiamento provenienti da varie regioni, come Slovenia e Francia, e vendemmie tardive per i vini rossi contribuiscono alla complessità e alla profondità dei sapori. Sul mercato rumeno questi vini si distinguono per la loro qualità superiore e per la diversità delle varietà, sia locali che internazionali.
3. Quali sono i criteri che utilizzate nella scelta dei vini che decidete di importare e distribuire in Romania?
Nella scelta dei vini che importiamo, poniamo l’accento sulla qualità eccezionale, sull’autenticità e sulla sostenibilità. Valutiamo metodi di produzione, tracciabilità e rispetto delle norme igienico-sanitarie. Consideriamo anche il feedback dei consumatori e le tendenze del mercato per garantire di offrire vini che soddisfino le aspettative più elevate.
Il nostro rapporto con i partner Horeca si basa sulla comunicazione aperta e sulla cooperazione. Ci aspettiamo che condividano il nostro impegno per la qualità e promuovano i nostri vini con passione e professionalità. Vogliamo partner che valorizzino l’autenticità e contribuiscano attivamente a educare i consumatori ai vini di qualità.
5. Quale strategia avete in mente per raggiungere una distribuzione capillare in tutta la Romania e quali sono i passi chiave nell’attuazione di questa strategia?
La nostra strategia di distribuzione capillare prevede lo sviluppo di una rete di partner fidati in varie regioni del Paese, l’ottimizzazione della logistica e gli investimenti in marketing e promozione. I passaggi chiave includono l’identificazione dei partner giusti, l’implementazione di un sistema di distribuzione efficiente e l’organizzazione di eventi di degustazione per aumentare la notorietà dei nostri marchi.
6.Come vedi l’evoluzione del mercato del vino in Romania nel contesto attuale e quali sono le tendenze o le opportunità da te individuate per il futuro?
Il mercato del vino rumeno è in forte espansione, con un crescente interesse per vini di qualità ed esperienze autentiche. Osserviamo una tendenza ad apprezzare i vini nazionali, ma anche un’apertura verso i vini internazionali. Le opportunità future includono l’educazione dei consumatori e l’aumento dell’accessibilità dei vini premium.
7.Quali sono i requisiti o gli standard di qualità che segui nella selezione dei partner di distribuzione provenienti dalle diverse regioni della Romania?
Nella selezione dei partner distributivi, cerchiamo aziende che condividano i nostri valori di qualità, integrità e professionalità. Valutiamo la loro capacità logistica, la reputazione sul mercato e l’impegno nella promozione dei nostri vini. I nostri standard includono il rispetto delle norme igienico-sanitarie e della tracciabilità, nonché un eccellente servizio clienti.
Amedeo De Luca & Antonio Patricelli, Collefrisio ( https://www.collefrisio.it/)
In & Out Montepulciano d’Abruzzo doc
Uva/Montepulciano d’Abruzzo 100%.
Vendemmia / Ultima decade di ottobre
Resa media per ettaro/35 hl.
Vinificazione / Lunga macerazione sulle bucce.
L’affinamento avviene in botti per 24 mesi e successivamente per 10 mesi in bottiglia.
Degustazione / Colore rosso granato scuro con riflessi violacei.
Al naso avverte di frutti di bosco, melograni, viole, tartufo nero, con note speziate di pepe
In bocca morbido e vellutato, grande eleganza e persistenza.
Uva / 100% Montepulciano d’Abruzzo.
Vendemmia / Ultima decade di ottobre. Produzione media per ettaro/35 hl.
Vinificazione/Lunga macerazione sulle uve L’affinamento avviene in barrique per 24 mesi e poi in bottiglia per 10 mesi.
Degustazione / Colore rosso granato scuro con riflessi violacei.
Il bouquet presenta aromi di frutti di bosco, melograno, viola, tartufo nero con note di spezie.
Il gusto è morbido, vellutato, di grande eleganza e molto persistente.
